Guest Speaker to Discuss Digital Marketing

The School of Business’s next virtual guest talk will take place at 10:30 a.m. April 28 via Zoom. Katie Ferrigno, director of social strategy at Ogilvy, will present on the topic “Digital Marketing & Analytics.”

Based in New York City, Ogilvy is part of a British advertising, marketing and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency and is now part of the WPP Group, one of the largest advertising and public relations companies in the world. The agencies experts in public relations, growth and innovation, advertising, health and experience work fluidly across 131 offices in 93 countries.