HES Students Win Case Study Competition

Students from the Health and Exercise Science Department won the American Association of Health Education (AAHE) case study competition at the 2011 AAHPERD national convention April 1 in San Diego, Calif. The case study team consisted of Sarah Folks, Katie Emery and Grace McGaughey, with Gina Hansen as the alternate member.

In addition to Truman, seven schools competed in the competition: Eastern Illinois University, the University of Florida, Prairie View A&M (Texas), Ohio University, Ball State University, University of North Florida and the University of Northern Iowa.

Each team worked as a group of health educators who have been deployed to specifically reduce incidence and mortality due to skin cancer in San Obispo County. Groups proposed a social marketing campaign designed to increase awareness and knowledge, increase preventive behaviors and reduce the incidence of melanoma skin cancer. Their campaign had to include measures to assist the local community in securing funds to support the campaign, a plan to train staff to implement the campaign and a strategy to communicate the new campaign to the San Luis Obispo community. They were also to address the Healthy People 2020 Objectives related to melanoma skin cancer and the four P’s of social marketing.

On March 30, each team had 12 minutes to make their presentation with five to 10 minutes for questions from the panel of judges. The results were announced April 1.

Truman’s team also presented its research in an hour-long session at the AAHPERD convention. Their presentation, entitled “Grabbing Red Bull by the Horns,” researched caffeinated beverages used by students from Truman and Missouri State University.
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