New Brand, Logo and Tagline to be Revealed March 4


All students, faculty, staff, alumni and friends are invited to Baldwin Hall Auditorium to see the unveiling of the University’s new brand, logo and tagline at 3 p.m. March 4.

Each person attending the launch event will receive a special commemorative gift.

For more than a year, the University has worked with SME, a creative agency branding firm, to help refresh Truman’s brand. The logo and many of the branding elements for the University have gone largely unchanged for more than 20 years.  

After several on-campus visits and three rounds of focus groups that included current and prospective students, faculty, staff, alumni and members of the Kirksville community, the new tagline and primary logo will be revealed to the campus community at the March 4 event. A reveal of the refreshed T-dog logo will occur later in the semester.