Campaign Preparation Continues

Significant progress has been achieved in the institutional planning and preparation phase of Truman’s inaugural comprehensive campaign, according to Mark Gambaiana, vice president for University advancement.

Focus group meetings were held with 11 divisions and departments on campus last semester. Purpose of the meetings was to introduce the campaign planning process and gather input from the University community regarding potential funding priorities. A second series of small group meetings are scheduled this semester in Truman’s key constituent markets, seeking feedback from alumni and friends.

These findings will be linked with Truman’s strategic planning efforts, and funding priorities that fulfill University objectives and are well matched with donor interest will emerge from the process.

By next fall, the campaign’s priorities, goals and duration should be established. At that point, the “quiet phase” begins, where volunteer leaders are recruited and assembled, and leadership gifts are secured. The public phase of the campaign typically begins when at least 50 percent of the goal has been committed in advance.

New developments will be shared in future editions of the Truman Today as campaign planning unfolds during 2006.
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