Business Students Compete for Target

In an effort to deepen the University’s relationship with Target, Truman’s marketing faculty and Kristin Raby, Target’s campus liaison, collaborated with Target executives last semester to give students hands-on experience through a class competition.

Student groups from the Fall 2010 Brand Management and Strategic Marketing class evaluated Target’s Home Goods Department and possible ways to improve merchandising and brand recognition. Groups presented their recommendations to visiting Target executives at the end of the semester and Target awarded $2,000 to the winning group.

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From left to right: Debi Cartwright, Kristin Raby (Target Liaison for Truman and Truman student), Olivia Crandall (member of winning team), Hannah Siekerman (member of winning team), Rick Morrow (District Team Leader), Roger Alexander (member of winning team), Wes Fowler (Human Resources Business Partner), Navini Shamindra (member of winning team), Elaine Rothermich (member of winning team) and Deneke Bakalar (Target Store Team Leader).

This semester, the competition will be repeated with two classes to increase the number of contenders.

Debra Cartwright, professor of business administration, said this competition helped make course material relevant because students were dealing with a real-life dilemma for an existing company. This competition was a semester-long project for the class.
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