School of Business Welcomes Alumnus as New Executive-in-Residence


Bill Neff, vice president of bags and apparel for YETI, will serve as Truman’s next Bentele/Mallinckrodt Executive-in-Residence.

Neff is a leading innovator, designer and marketer of premium outdoor gear. Over the past two decades, he has been a leader in the field of sports marketing and community-based brand develop for companies such as YETI, Under Armour and Sitka Gear.

Neff will visit Truman from Nov. 30-Dec. 2. During his time on campus, he will present a talk at 6 p.m. Nov. 30 in Violette Hall 1000 on YETI, lessons of managing during the pandemic and the unwritten rules of professional success. He will also provide guest lectures to several marketing classes and meet with students and faculty.

A 1997 graduate, Neff currently resides in Austin, Texas, with his wife and four daughters.
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