Truman Comprehensive Fund-Raising Campaign Advances to Feasibility Stage

Planning for Truman’s first comprehensive fund-raising campaign has entered the feasibility stage, according to Mark Gambaiana, vice president for University Advancement.

This fall, the consulting firm Gonser Gerber Tinker Stuhr of Naperville, Ill., will perform a campaign feasibility study as a precursor to launching Truman’s campaign.

The study will test a series of proposed campaign priorities with Truman’s top donor prospects, help establish a challenging but attainable goal, identify volunteer leadership, set a timeline and provide recommendations for campaign implementation. Much of this information will be obtained through personal interviews with Truman alumni and friends across the country.

A number of student-focused priorities will be part of the study. They include scholarships and resources to strengthen and expand student enrichment programs, such as study abroad, undergraduate research and internships. A distinguished speaker series and library enhancements will also be tested. 

In addition, faculty development, university endowment, business and accountancy endowment, athletic programs and facility improvements, the planetarium and multi-media center, and annual unrestricted support for the divisions will also be validated as potential priorities.

The final campaign priorities will be determined based upon the response of Truman’s top donor prospects through the study, and the campaign goal is expected to be in the range of $20 to $30 million. 

During the past 12 months, a series of 22 focus group meetings were held on and off campus in preparation for the campaign, attended by nearly 625 constituents. The meetings were designed to gather ideas and feedback from various divisions and departments regarding key priorities and potential funding opportunities, and to introduce those objectives to key stakeholders. These findings, coupled with the strategic initiatives set forth from Truman’s Master Plan, are forming the case for support.

The final report will be presented at the Truman State University Foundation’s annual retreat in January 2007. At that time, the University will enter the campaign’s “quiet phase” where leadership gifts are confirmed prior to the public announcement.
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