Marketing Students Attend National Conference
The Truman Chapter of the American Marketing Association (AMA) recently participated in the 32nd Annual International Collegiate Conference, which took place in New Orleans, April 8-10.
Approximately 1,500 students and their faculty advisers attended the conference for three days of learning, networking and fun. Students learned about potential career paths within the marketing field from representatives of some of the top marketing-oriented companies. They also celebrated the accomplishments of AMA chapters through conference traditions such as the collegiate chapter t-shirt exchange and exhibit hall. Students also exchanged successful chapter management techniques.
At the conference, Truman won awards for Outstanding Membership Activities, Outstanding Community Service and an Honorable Mention for this year’s Case Competition, which focused on developing an Integrated Marketing Communications Plan for the UNICEF Tap Project. This showing placed the Truman Case team among the top 20 schools that competed internationally.
The chapter completed 11 community service projects this year, including projects for ROTC, the Career Center, Blink of an Eye and Kirksville Child Development Center. These projects provide the members with marketing experience and the clients with free marketing expertise.
Any organization or business interested in proposing a project for next year can contact Hannah Siekerman at hes075@truman.edu.
Approximately 1,500 students and their faculty advisers attended the conference for three days of learning, networking and fun. Students learned about potential career paths within the marketing field from representatives of some of the top marketing-oriented companies. They also celebrated the accomplishments of AMA chapters through conference traditions such as the collegiate chapter t-shirt exchange and exhibit hall. Students also exchanged successful chapter management techniques.
At the conference, Truman won awards for Outstanding Membership Activities, Outstanding Community Service and an Honorable Mention for this year’s Case Competition, which focused on developing an Integrated Marketing Communications Plan for the UNICEF Tap Project. This showing placed the Truman Case team among the top 20 schools that competed internationally.
The chapter completed 11 community service projects this year, including projects for ROTC, the Career Center, Blink of an Eye and Kirksville Child Development Center. These projects provide the members with marketing experience and the clients with free marketing expertise.
Any organization or business interested in proposing a project for next year can contact Hannah Siekerman at hes075@truman.edu.
