Students Eligible to Win $10,000 Through Essay Contest

The Robert L. Gould Scholastic Award is an opportunity for students of all majors to submit a research paper for the chance to win up to $10,000.

For more than 30 years, SS&C Technologies, a financial technology company, has sponsored the award to recognize outstanding university students who produce academic papers on topics related to investment management strategies, theories and trends. 

The topic for this year is financial services at a generational crossroads. Financial services providers face a unique challenge: adapting their offerings to engage Gen Z and Gen Alpha – two digitally native, value-driven generations – while maintaining trust and loyalty with older clients. As Gen Z establishes financial independence and Gen Alpha develops its economic behaviors, providers must innovate to meet diverse expectations. The prompt is to develop a comprehensive strategy addressing three key areas: generational values and priorities, actionable strategies and cross-generational application.

First place will receive $10,000, second place will receive $7,500 and third place will receive $5,000. To apply for the Gould Scholastic Award, students must be a university junior or senior. Graduate students are not eligible to participate. Group projects are eligible, but if the group wins, the winning dollars are split equally among the members of the group. 

Interested students should contact Yung-hwal Park, associate professor of business administration, at yhpark@truman.edu by Sept. 19.