Business Executive to Present Lectures

The Division of Business and Accountancy will present Laura Patterson of VisionEdge Marketing, Inc. as the 2006 Bentele/Mallinckrodt Executive-in-Residence Feb. 21-22.

Patterson will lecture on "Customer Centricity: The Road to Success" at 6:30 p.m., Feb. 21, in Violette Hall 1000. "Strategically Marketing Services to Build Value and Beat the Competition" is the topic for her presentation at 3:30 p.m., Feb. 22, in Violette Hall 1000. Both talks are open to all students and faculty.

Patterson is the president and co-founder of VisionEdge Marketing, Inc., a metrics-based marketing firm that specializes in helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. The company’s services include business intelligence, product and strategic marketing, pipeline re-engineering and revenue creation and professional development.

Before VisionEdge Marketing, Patterson worked at Alex Sheshunoff Management Services, and spent 14 years at Motorola, Inc., where her customer acquisition programs helped propel the microcontroller division to number one in market share. In addition, she championed and implemented the idea for the world-wide brand building and customer advocacy initiative "Powered by Motorola."

Patterson has authored the books "Gone Fishin’" and "Measure What Matters" as well as several marketing and branding articles. She has served on non-profit boards and as guest lecturer at various universities including the University of Texas at Austin, Stanford University and Purdue University.

This semester’s Executive-in-Residence is an alumna of Truman State University. Patterson was a Pershing Scholar at Truman.

The Bentele/Mallinckrodt Executive-in-Residence Program was established to bring outstanding members of the business community to meet with students on the Truman campus. The visiting executive meets with business students and faculty in formal and informal group sessions during the two-day campus visit. In addition, opportunities are given to members of the entire University to attend sessions on a topic or issue of interest to the broader University community.

This program is sponsored by the I.M.C.E.R.A. Group which endows the Raymond F. Bentele/Mallinckrodt Executive-in-Residence Program.
Previous Next